Film Fiji, Fiji Airways and Tourism Fiji signed a Memorandum of Understanding (MOU) today for the promotion of Fiji as a film destination to overseas based production houses for filming of Hollywood, Bollywood and other international productions.
The MOU signed by Fiji Airways Managing Director & CEO and Tourism Fiji Chairman, Stefan Pichler, and by Film Fiji CEO, Dallas Foon, will see a coordinated approach by these organisations in bringing to Fiji new opportunities for film production.
Film Fiji CEO, Dallas Foon, said “We are very pleased to partner with Fiji Airways and Tourism Fiji in a cooperative effort to promote Fiji.”
“Film production and tourism go hand in hand. A successful international movie always results in a marked increase in tourism to that location from fans. For example, the successful Bollywood film “Zindagi Na Milegi Dobara”, shot in Spain in 2011, saw an increase of 32% in Indian tourist arrivals to the country almost overnight. We want to do the same for Fiji.”
Stefan Pichler said “We are very happy to work with Film Fiji in bringing productions to Fiji. Ultimately, tourism will be the big winner here if a major production is shot in Fiji, hence, it makes absolute sense to partner with Film Fiji for this.”
“We had already been working together over the past year in promoting Fiji as a film destination and this MOU brings some structure to our earlier efforts together. As well, this partnership fits perfectly into the plans of the expanding Fiji Airways fleet and with the extra tourism expected, Fiji Airways and Tourism Fiji will be in good position to provide the required capacity. So, exciting times ahead for Fiji for film and tourism.”
In 2014, Film Fiji issued 52 approvals to productions ranging from small budgets to those over $10million. Most of these productions flew Fiji Airways to come to Fiji.